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Trendspotter

The art of communication is constantly changing. From language evolution to new media and the latest local word trends, we keep you up to date on international communications.

CEO or President – what do we call the people who lead us?

CEO? President? MD? Chairman? Ever wondered about the meaning behind the title? You’re not alone. Far from being clear-cut, titles quite often tell us more about corporate structure and company culture than an individual’s responsibilities.


Does nothing matter in the Danish alphabet?

Around the world, "ø" means nothing. Literally. In mathematics, specifically in set theory, "ø" is the symbol for the empty set. In Denmark, it's the 28th letter of the alphabet. Or is it?


.02 on txt msgs

Ten years ago it looked as though texting was going to reduce the English language to a series of abbreviations and acronyms. The story today is very different. Far from destroying the language, we’re enjoying a golden age of written communication.


The Expat Files: Being 'one' in India.

Have you ever been somewhere and felt that you'd been magically transported back in time? A rural Tuscan village? A provincial farmer's market? Euro Disney?


A very concise history of the English language - Part II

The history of the English language is long and involved. Here are some interesting points in its evolution.


The Expat Files: Norwegian takes off

Five years ago, the time was right for a new airline in Scandinavia. Norwegian Air Shuttle seized the opportunity by the scruff of the neck – and since then, some neat marketing ploys have helped it become Scandinavia’s largest low-cost airline.


The Expat Files: Feeling the love in Tokyo

No one does shopping like the Japanese.

In fact, the shops here are more like retail temples than mere buildings containing merchandise. Some of the world’s biggest names in architecture (Renzo Piano, Toyo Ito, Herzog and de Meuron) have teamed up with the biggest names in luxury brands (Hermes, To...


The Expat Files: Can SMO help you grow?

It’s clear that the marketing game has changed a lot over the last few years. Not just how your organization communicates, but where. Custom media such as e-newsletters, magazines and microsites are now common practice, and many businesses, especially in the U.S., have already taken the next step: f...


Is your event going to be blogable?

The blogging trend is not only changing the way companies communicate with customers – it’s also seen the rise of a host of new words. While working on our new blog, we’ve come across a spate of words that could soon be hitting boardrooms across the world.


Summertime blues

These words have all worked their way into the language over the last year or so. If you don’t know what they mean, don't worry. Nobody knew what they meant in 2004.


Our favorite langauge sites

Try these links to websites that offer valuable, web-based language tools:


Standardized spoken English

- dream or nightmare?


A very concise history of the English language - Part I

The history of the English language is long and involved. Here are some of the more interesting moments in its evolution.


Is it English or American?

English is not just English. The language has evolved in so many different directions and in so many different places, that there are actually native-English speakers around the world who cannot understand each other when they meet!


Is it Xmas yet?

The origin of the word Christmas - the mass of Christ - is not too difficult to figure out. But what about some of the other English words we hear and use every year around the holiday season?

By the time you've finished reading this article, you'll know why 'tis the season for turning the wheel, ...


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