Just when you thought your website text was perfect, here comes another trick to lure readers in. Sometimes called a “pull-quote”, other times a “call-out”, it’s a technique traditionally used in print media – and it’s finding its way onto the web.

If you’ve ever ignored an instruction manual because its tiny font or cluttered layout made it too difficult to read, you’ll know exactly what we’re talking about.

Want to sound more like a native-English writer? Need to put some spark back into your words and tighten up your text? Learn how to give your writing a native edge using the active voice.

What is “voice”? It’s the idea we get of the personality behind the prose. We “hear” a writer in our head as we read, and this shapes our response to what he or she has written.

Establishing a voice is one of the hardest things to do well in written English – but also one of the most important elem...

Public Relations (PR) is more popular in Denmark than ever. But why do so few Danish companies – which export around 80 percent of their products and services – use PR internationally?

You want your marketing material to be clear, consistent, credible and appealing to an international audience. To achieve all this, you must decide which English is right for you. Will it be American, British or the hybrid International English?

Like all languages, English continues to evolve. And making sure your texts are right for changing English-speaking markets – from your corporate website to your Australian press release – is becoming increasingly important.

How do you make email recipients happy to hear from you? Our first 5 tips were just the beginning. Here’s the rest of the formula for putting the joy back into email writing (and reading).

Ahhh email. Many of us wish we could escape it, but let's face it: email has become a first choice for much of our interpersonal communication. So shouldn't it be written well? Shouldn't we do everything we can to ensure that email makes our lives easier and generally more pleasant? We think so. So ...

Mark Twain once suggested: “Substitute 'damn' every time you're inclined to write 'very'; your editor will delete it and the writing will be just as it should be.”

Adverbs are the words we use to add emphasis to our phrases: 'wonderfully beautiful', 'really interesting' and 'quite unusual' try to i...

One of the key copywriting principles we find useful here at Eye for Image is the inverted pyramid. Originally a journalistic practice, it’s now regarded as an effective tool in most genres of writing.

Hundreds of companies purchase English language training for their employees. But with myriad schools, agencies and freelancers to choose from, how do you know you’re making the right choice? Could you be throwing your money away? Here are six tips on making the most of your training budget.

Great translating isn't just about a top-quality result, but also about getting that result the right way. It's essential to focus on the process of producing great translations, where each step of the task is clearly defined for the writer and the client.

Writing for the web is very different from writing for print – and we all know the standard list of rules: good web site text should be up to date, error free, consistent with your brand and written to provide a positive user experience. But if you don't approach it in the right way, writing (or rew...

Writing for the web is very different from writing for print. And if you don't approach the task in the right way, writing (or rewriting) a good web site can become a drain on time and resources. In this second part of "How to freshen up your Web Text", you can read about the detailed steps your com...