Writing for the web is very different from writing for print – and we all know the standard list of rules: good web site text should be up to date, error free, consistent with your brand and written to provide a positive user experience. But if you don't approach it in the right way, writing (or rew...

Writing for the web is very different from writing for print. And if you don't approach the task in the right way, writing (or rewriting) a good web site can become a drain on time and resources. In this second part of "How to freshen up your Web Text", you can read about the detailed steps your com...

Translation errors aren't the only cause of bad English. Even if your grammar, spelling and word choice are okay, English that is unnecessarily complicated can also create a major problem - one that can change the intention of your message or alienate your customers.

So follow the 5 rules below to ...

How to write text that people want to read