Like all languages, English continues to evolve. And making sure your texts are right for changing English-speaking markets – from your corporate website to your Australian press release – is becoming increasingly important.

How do you make email recipients happy to hear from you? Our first 5 tips were just the beginning. Here’s the rest of the formula for putting the joy back into email writing (and reading).

Ahhh email. Many of us wish we could escape it, but let's face it: email has become a first choice for much of our interpersonal communication. So shouldn't it be written well? Shouldn't we do everything we can to ensure that email makes our lives easier and generally more pleasant? We think so. So ...

Mark Twain once suggested: “Substitute 'damn' every time you're inclined to write 'very'; your editor will delete it and the writing will be just as it should be.”

Adverbs are the words we use to add emphasis to our phrases: 'wonderfully beautiful', 'really interesting' and 'quite unusual' try to i...

One of the key copywriting principles we find useful here at Eye for Image is the inverted pyramid. Originally a journalistic practice, it’s now regarded as an effective tool in most genres of writing.

Hundreds of companies purchase English language training for their employees. But with myriad schools, agencies and freelancers to choose from, how do you know you’re making the right choice? Could you be throwing your money away? Here are six tips on making the most of your training budget.

Great translating isn't just about a top-quality result, but also about getting that result the right way. It's essential to focus on the process of producing great translations, where each step of the task is clearly defined for the writer and the client.

Writing for the web is very different from writing for print – and we all know the standard list of rules: good web site text should be up to date, error free, consistent with your brand and written to provide a positive user experience. But if you don't approach it in the right way, writing (or rew...

Writing for the web is very different from writing for print. And if you don't approach the task in the right way, writing (or rewriting) a good web site can become a drain on time and resources. In this second part of "How to freshen up your Web Text", you can read about the detailed steps your com...

Translation errors aren't the only cause of bad English. Even if your grammar, spelling and word choice are okay, English that is unnecessarily complicated can also create a major problem - one that can change the intention of your message or alienate your customers.

So follow the 5 rules below to ...

How to write text that people want to read

Public Relations (PR) is more popular in Denmark than ever. But why do so few Danish companies – which export around 80 percent of their products and services – use PR internationally?