Every speech and presentation you give is an opportunity to brand your company, and yourself. If you want people to remember you, and what you said – you've got to practice, practice, practice. And use these tips and tricks. All the pros do!

Get your message across in B2B magazines by targeting editorial features lists. This simple strategy is a PR business staple that surprisingly few companies use.

When the US Treasury Secretary Henry Paulson came up with a $700 billion plan to bail out the US economy, American news services had a problem. How do you communicate this huge amount of money to the average citizen?

Advertisers have long known that a headline has just a fraction of a second to grab our attention. Journalists will write 150 versions of a front page headline. So what could business writers do to get their headlines noticed?

What do you say when you want smart people to send you their CVs – but you don’t have any job openings?

You've got a great story to tell. But if anyone's ever going to know about it, you need a good press release. Here's a nuts-and-bolts guide to writing one.

Everyone wants to write English that's accurate. And stylish. Don’t they? What if, every time you hit that wall of doubt, that edifice of confusion, you could use a simple check-list? And hammer your way through?

It’s an exciting world out there. The conversation’s buzzing. And any topic you can think of, from dog training to car design, is being passionately discussed by enthusiasts. But if you’ve never really entered the blogosphere before, all this noise can seem confusing. Here are a few tips on where to...

Just when you thought your website text was perfect, here comes another trick to lure readers in. Sometimes called a “pull-quote”, other times a “call-out”, it’s a technique traditionally used in print media – and it’s finding its way onto the web.

If you’ve ever ignored an instruction manual because its tiny font or cluttered layout made it too difficult to read, you’ll know exactly what we’re talking about.

Want to sound more like a native-English writer? Need to put some spark back into your words and tighten up your text? Learn how to give your writing a native edge using the active voice.

What is “voice”? It’s the idea we get of the personality behind the prose. We “hear” a writer in our head as we read, and this shapes our response to what he or she has written.

Establishing a voice is one of the hardest things to do well in written English – but also one of the most important elem...

Public Relations (PR) is more popular in Denmark than ever. But why do so few Danish companies – which export around 80 percent of their products and services – use PR internationally?

You want your marketing material to be clear, consistent, credible and appealing to an international audience. To achieve all this, you must decide which English is right for you. Will it be American, British or the hybrid International English?

Like all languages, English continues to evolve. And making sure your texts are right for changing English-speaking markets – from your corporate website to your Australian press release – is becoming increasingly important.