Strategy
Survey says… skip Danish when crafting your international messages
What separates the good from the great in Danish international marketing efforts? Our experience points to two things: the language companies use when crafting their communications, and the place of communications in the company’s overall business strategy.
Three quick ways to test your value propositions
Got a new product to launch? Thinking of sharpening up an existing value proposition? When you think you’ve got a winner, try these three quick tests to see if your proposition is likely to fly – or die – in the marketplace.
Think International
Thirty-five marketing and communications professionals gathered at Eye for Image's Think International seminar on 5 November to hear about global communication best practices from three of Denmark’s leading companies, FLSmidth, Carlsberg and Coloplast.
In the next issues of WordSpin, we report on ...
