With markets becoming more competitive, and marketing gurus telling us that acquiring a new customer can cost five times more than retaining an existing one – there’s never been a more important time to protect and strengthen your brand.

Through close work with a client base that ranges from fashion to pharma and consumer goods to high-level B2B, our team of copywriters has learned some important lessons about creating the best client-writer relationships. Here are our tips for establishing a great working process.