No matter what you’ve written before or how many times you’ve written it, every situation has unique elements. You may be facing a new purpose, a new audience, a new medium – or possibly all three.

Vigor has many meanings: strength, energy and force; enthusiasm and intensity; the capacity for natural growth and survival. In your writing, it’s that final, essential, elusive element that brings your words to life.

Today, climate change and global warming are hot topics. The news media and even the traditionally conservative-minded Hollywood have seized on the global warming issue, with documentary films such as “An Inconvenient Truth” featuring Al Gore (Paramount), and “The 11th Hour” (Warner) helping climate...

Apple's newest laptop – the MacBook Air – is nothing short of stunning. And the name is a perfect fit. Air conveys everything you want in portable computing: lightweight, invisible, as effortless as breathing. But when I heard about it, the first thing I thought of was another product with the same ...

Whether it’s an earthquake at an overseas factory or a local scandal about a top executive, a crisis is an emergency event that requires a quick response. To minimize uncertainty and stress – and threats to your organization’s reputation – make sure you have a crisis communications plan in place bef...