No matter what you’ve written before or how many times you’ve written it, every situation has unique elements. You may be facing a new purpose, a new audience, a new medium – or possibly all three.

You've mastered clarity, simplicity and economy – the first three topics in our series of articles on good writing style. Now it's time to have some fun by adding variety to your writing. There's no better way to keep your readers interested.

Writing economically goes hand in hand with writing clearly and simply, the first two topics in our series of six articles on good writing style. But writing with economy is also about being kind to your readers – saving them time and effort through benefit-oriented, well-structured text.

Getting your writing into great shape means mastering these six essential elements: clarity, simplicity, economy, variety, vigor and suitability. This month, we're focusing on simplicity, meaning "absence of showiness, affectation or pretense". In other words, write only what you need to.

Is your writing all it could be? Every skill needs a little shaping up now and then, and that goes for writing style as well. Put your writing through our boot camp for good style and see serious results.

A quick look through a number of dictionaries and you'll discover that Trendspotter is not actually an official word – but it suits WordSpin's purpose perfectly. English continually adopts new words and the language is perpetually evolving. So even if the word you need doesn't exist, it should be po...

In recent months, debate has raged in Denmark about whether English should become the country's official second language. The mere suggestion has enraged some people, provoking many interesting comments.

English has an extraordinary capacity for reinvention and adaptability, and new words are created every day. Keeping track can be a daunting task for a company’s staff and customers alike. One solution is a style guide, which establishes the ground rules in how your company communicates.

Vulgarity as an art form is nothing new, but a recent spate of linguistically and visually provocative advertisements is taking this trend to another level in Denmark. Written in English, these ads are pasting billboards with swearwords that would cause major uproar in Britain or the US.

Your product is fantastic. It’s beautifully designed, packed with features and your potential customer base is huge. But does your website do it justice?

Notes concerning audiences and how to treat them

As globalization marches onward, countries are starting to look like brands – associated more with symbolic soft values than with borders and national currencies. Marketers have taken note, and are using this development to their advantage. Yet as with all marketing, the success of treating a countr...

In today's international business arena, modesty just doesn't do the job.

(so that they're really useful)

Whether you want to strengthen an existing brand, completely re-brand or simply ensure that your current brand message is being communicated effectively, it's essential that you use the right words.