How to write great web text

The Internet offers a truly powerful way to communicate with your customers. To maximize that potential, your site needs to be a genuinely positive user-experience that encourages the reader to take action.

Better online communication starts here
Eye for Image can help you achieve powerful, lasting texts that turn your site into a dynamic marketing tool. Our one-day web writing course covers an array of topics, all geared towards helping you optimize your web messaging, including:

• Consistency – your web text should align with your company's brand and other media
  
  
• Conciseness – web readers' attention spans are limited. We explain how to hone your messaging to keep readers on the page
  
  
• Relevance – we show you how to produce text that minimizes the need for constant updating

Harness the power of the Internet
Web writing involves many of the standard techniques needed to produce simple, clear and logical text. But it also requires some new approaches you might not be so familiar with.

Our course uses real-life examples and hands-on exercises to improve your web writing and keep you focused on the task at hand. So even if you're already a proficient English-language writer, this course will take you – and your company’s online communications – to the next level.

Customized training for your company
We can customize the content so that we cover exactly the topics you need. If you would like us to put together a course specifically for your company or department, please get in touch.

Once we've received your booking, we'll send you a confirmation email and an invoice. Please note that booking is binding. If Eye for Image needs to cancel the course, your payment will be refunded.

Please also see our Terms and Conditions.