Company style guides – ensuring consistent communication

Good marketers know that consistent, effective communication is a pillar of any great brand. Millions may be spent on the visual identity of a brand, but the quality of text all too often detracts from the final result.

A style guide will help staff to apply the conventions and standards that are essential to your brand. It's also an excellent tool for working with communication partners.

The style guide course
Eye for Image's fully customizable one-day style guide course can equip you with all the tools you need to compile guides that add real value to your organization. We take you through the process, from deciding what your style is to the specifics of writing the actual guide.

Some of the principal benefits of a style guide:

• Helps bring consistency to a company's tone of voice. In all written communications, from email to presentations, companies should seek to apply a consistent tone of voice. This tone of voice begins to build a personality for the company, helping create an image of it in people's minds.
  
  
• Helps build confidence within the organization. Many people don't enjoy writing. A good style guide acts as a crutch, giving support to anyone who needs to write high-quality text.
  
  
• Helps adhere to conventions. Certain products have certain written rules – is the S capitalized in TachoSil? Should all products have a ®, © or ™ symbol? This builds up consistency and branding within the organization.
  
  
• Helps limit damage! International audiences are more likely to detect errors and inconsistency. Style guides help eliminate that risk.

Customized training for your company
We can customize the content so that we cover exactly the topics you need. If you would like us to put together a course specifically for your company or department, please get in touch.

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