Adapt your writing to different media

As a leading, international copywriting and communications agency, Eye for Image is uniquely placed to help you adapt your English writing skills for your chosen media – be it websites, blogs, printed brochures or perhaps annual reports.

Our one-day "Adapt your writing" course covers a range of skills, including how to:

• Choose the right media for your message and audience
  
  
• Find the tone and style appropriate for the media
  
  
• Grab and maintain the reader's attention
  
  
• Adapt a message written for one medium for re-use in another

Here are just two examples of the types of writing covered:

Writing for the web
Surveys show that reading a screen is more difficult than reading a printed document, so audiences scan a web page looking for key messages rather than reading it from start to finish. Therefore, paragraphs need to be short and sentences concise, with hyperlinks to more detailed information.

Writing for an annual report
The sheer volume of technical data and the financial rules and regulations that must be observed make for a challenging task. Journalists and investors will pick through your annual report with a fine-toothed comb but at the same time it needs a broad appeal, giving readers a good insight into your company’s strategy, progress and prospects.

Suitable for all types of writing, our course features hands-on exercises and real-life examples to teach you how to make your messages understood and – most importantly – acted upon by your readers.


Customized training for your company
We can customize the content so that we cover exactly the topics you need. If you would like us to put together a course specifically for your company or department, please get in touch.

Please also see our Terms and Conditions.