Discover your tone of voice

Voice – your verbal identity
Your company’s tone of voice, or “verbal identity”, is an essential part of your brand and communications strategy. It reflects the values and traits that your company and products offer.

Think of any leading global company. Through a consistent tone of voice, the value proposition will be reinforced: Coke is always fun and full of life; Mercedes always serious about the driving experience.

Give everyone the right voice
As messengers of your company, every employee should speak with the same voice. Eye for Image’s native-English communications experts can help you develop tone of voice guidelines that ensure consistent and accurate communications in all media.

A tone of voice guide:

• Explains why you need a tone of voice
• Describes the tone of voice
• Gives concrete examples

How to give your company the right voice

1. Briefing and brand messages
Tell us about the characteristics of your brand, and all about your market, audience and competitors. Together, we then decide on the best way for your company to communicate.

2. Experiment to find the ideal voice
Next, we experiment. We create ‘text bites’, examples of real texts about your company and products, aimed at your different target audiences.

3. The guide for managers and writers
We create a document to describe the tone of voice – with plenty of examples – that’s as detailed as your marketing department wants it to be. We also produce a short desktop guide that all your staff can easily use in their everyday work.

4. Tone of voice training
To help you put your tone of voice into practice, we offer workshops for your colleagues. They get practical, hands-on training, and learn to use your tone of voice in real situations.

Invest in your brand
A good tone of voice guide will have a long shelf life. It applies to all media and communications channels – and it’s a great way to start any important communications project.

Contact Eye for Image now to discover your voice.