NNIT - translations and case stories for a high-growth market

NNIT A/S is one of Denmark's leading consultancies in the areas of development, implementation and operations of IT, providing solutions to numerous companies in an array of industries. In NNIT's fast-moving business environment, there is no time for slow translation turn-around or long, elaborate production schedules. Although speed is critical, there is also no room for compromising on quality.

Superior communications
With roots in the life sciences industry and owned by pharmaceutical giant Novo Nordisk, NNIT is renowned for its sharp focus on quality and standardization. That same emphasis on quality is applied to the company's comprehensive and diverse range of marketing material.

"NNIT needs texts that keep up with our state-of-the-art business solutions. We deliver top-quality IT solutions and so it's vital that our communication with customers reflects our commitment to the highest standards," says Me Christensen, Brand Manager at NNIT.

A flexible text partner
NNIT uses a variety of English-language materials aimed at different audiences. These range from brochures, web site text and advertisements, to in-depth case stories, technical case sheets and customer satisfaction surveys.

"By outsourcing many of our English-language communications tasks to Eye for Image, we've found that we can achieve the quality we need with the benefit of a fast turnaround time. This frees up our own staff to complete other tasks," explains Christensen.

She continues, "It's great having a communications partner we know we can rely on. For example, we can handover the complete case story process - setting up and conducting interviews, carrying out background research and writing the story in both English and Danish. We don't even have to use our own resources to handle the approval process with our clients - it's all done for us."



Did you know...?
The English word 'pharmaceutical' stems from Greek 'pharmakeutes', preparer of drugs, and is a variant of 'pharmakon' meaning 'drug'.