The words behind a man’s image

Try describing a painting in words, and you realize you need a whole new vocabulary and an approach that is very different from describing, say, a high-tech hearing device.

Now, try describing a brand-new collection of clothing in a way that makes a person want to wear it. Where do you begin – and how do you make your prose real and appealing?

Read the full story...  A case of Carlsberg

Friday morning. The end of a busy week. The phone rings at Eye for Image. It’s Carlsberg. We can hear that the task is urgent.

A major acquisition. Calls for a whole new corporate brochure. Has to be done in two weeks.

Our staff member with the most Carlsberg experience is not at his desk. He’s not even in the country. He’s getting dressed for his own wedding.

Read the full story...SAP Nordic: How to be a big small company

For many companies, large or small, developing web content that delivers global presence and local understanding can be a major challenge. Can writing in English, even if the English content will never be seen by customers, be the answer?

Read the full story...Hempel puts the world on the same page

Hempel is a global company competing in a highly competitive business, facing escalating raw material prices and price squeezing from competitors and suppliers.

Hempel knew that it had the resources to succeed, but it had to get every employee on the same page. Eye for Image helped Hempel execute a complex internal communications plan which talks to all Hempel employees around the globe. 

Read the full story...FLSmidth cements leading position with quality communications

As demand for cement plant projects hits a worldwide high, FLSmidth has fought off tough competition to win a large slice of the contracts. Part of FLSmidth's success stems from a language and communication strategy that works anywhere in the world.

Read the full story...CDRator steps it up

How do we take our communications to the next level? That's one of the questions billing and CRM solutions company CDRator needed to answer in its quest to become a more visible player in the global marketplace.

Read the full story...Nycomed: Producing the annual report is a real team effort

Nycomed is one of Denmark's largest pharmaceutical companies, providing hospital products throughout Europe, and general practitioner and over-the-counter medicines in selected markets.

Read the full story...NNIT - translations and case stories for a high-growth market

NNIT A/S is one of Denmark's leading consultancies in the areas of development, implementation and operations of IT, providing solutions to numerous companies in an array of industries. In NNIT's fast-moving business environment, there is no time for slow translation turn-around or long, elaborate production schedules.

Read the full story...ScanCom achieves perfect English for international business success

ScanCom International A/S is a Danish company that understands how important well-written English is to its business. One of the world's leading manufacturers of outdoor furniture, ScanCom's products are sold in over 10,000 retail outlets worldwide. With a global client base and only 25 of the company's 3,000 staff based in Denmark, English is the language used most often for communication across borders.

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