ScanCom achieves perfect English for international business success

ScanCom International A/S is a Danish company that understands how important well-written English is to its business. One of the world's leading manufacturers of outdoor furniture, ScanCom's products are sold in over 10,000 retail outlets worldwide. With a global client base and only 25 of the company's 3,000 staff based in Denmark, English is the language used most often for communication across borders.

The need for well-written English
"When your main customers are large retail chains and wholesalers across Europe and North America, and the vast majority of your staff are based in Vietnam, Indonesia and Brazil, it's vital that you get your communications right," says Christian Rudolph-Christiansen, ScanCom's international marketing manager. "It's something that we take seriously. We don't want badly-written English ruining all the hard work we've put in to building ScanCom's excellent reputation."

High-quality English strengthens international image
With this in mind, ScanCom decided to outsource some of its English-language copywriting tasks, such as product texts, the company's newsletter, as well as the 'speak' for a corporate video.

"Often, one of our staff writes the first draft of a text and then we send it for editing. It doesn't matter whether the original text is written in English, Danish or a mixture, the end result is always top-quality English text in the right style and tone," explains Rudolph-Christiansen. "Working in this way has reduced the time it takes for us to produce well-written English texts and has helped us strengthen our international image."