Eye for Image

From copywriting to strategic branding – and everything in between

A strategic marketing and communications consultancy

International marketing and communications services for knowledge-intensive B2B companies

We promise to help you:

IMPROVE

the brand equity of your
company or product

MEET

the objectives
you are committed to

BOOST

your professional
standing

What's your biggest challenge?

Tell us about it

Palsgaard wins Danish CSR Award 2015

The 2014 CSR report by international food ingredients manufacturer Palsgaard was awarded Denmark’s best CSR report in the Under 2000 Employee category in 2015. We’re proud to have designed, written and produced the report.
We loved the awesome teamwork!

BEHIND THE EYES

How can we help you?

Contact us

WORK WE LOVE

We like nothing better than to dive into the details. It's all part of delivering world-class content, powerful brand concepts and insightful strategies that engage your specific audiences - all while delivering measurable improvements.

English-language copywriting

Copywriting

No matter how complex the subject is - and how simple you need it to be - we can help you write it.

Strategic branding

Strategic branding

Make your B2B brand matter in the minds of key industry decision-makers and influencers.

Communications consulting

Consulting

Whatever B2B communications or marketing challenge you face, we have the methodologies, experience and nouse to help you solve it.

Will you love working with us?

Let's find out

THE B2B MARKETING HANDBOOK

B2B buyers today want to connect on their terms - not be sold to. Yet most B2B suppliers still apply the same, propaganda-like approach they’ve always used. The challenge now is to move from propaganda to credibility.

This book provides a step-by-step guide for senior managers at B2B companies in how to position brands, products and services to engage key decision makers and influencers. It describes the Three Voices strategy, a framework for stakeholder engagement that fully addresses the needs of the new breed of B2B buyer.

“Excellent book. Reading the copy you sent me right now and can only classify it as a 'must read' for communications professionals.”

Izran Amfal, Marketing Manager, VP SECURITIES

The Death of Propaganda

WHO WE WORK WITH

Some of our clients first came to us for our copywriting skills. Others for our ideas and international perspective. Since then, we've gone on to create everything from websites to annual reports and entire brand makeovers.

 

We’ve worked with more than a hundred B2B companies around the world on a variety of commercial excellence, business consulting, marketing, communications and content tasks. Over the years, we’ve built wonderful, productive relationships together – here are just a few:

 

INDUSTRIES WE KNOW

Years of practical experience and in-depth research has sharpened our insight into a range of industries:

Transportation & logistics
Shipping & marine
Heavy industry

Manufacturing
Electronics
Chemicals

Medical devices
Food technology
Engineering

Offshore
IT
Telecommunications

What do we know about your industry?

Ask us
13

years

in business helping B2B companies
103

B2B companies

around the world
97

coffee capsules

consumed (and recycled) so far in 2016

OUR WORK IN ACTION

Just some of our publications and sales tools, doing what they're supposed to be doing: building business for our clients...

What content will build your business?

Talk to us

Global B2B brands tell their marketing stories

Next event: Copenhagen, September 2016
find out more
SHARE
LinkedIn